Ladies and gentlemen, I have been struggling (unsuccesfully) to get the new facebook timeline features to work in a reasonable way which suit the needs of this website, and I just want to let you all know that I’ve had enough!

I’m mad as hell and I’m not going to take it any more!

I’ve come to the conclusion that the Facebook ruling elite have decided to quietly exterminate their community pages, by forcing everyone (including fan pages and groups) over to the new publishing format which gives THEM more control and YOU less control.

Of course, this is sugar coated as such draconian changes always are, with superficially “nice” features such as a wider tab and a few token settings which give you the illusion of control.

But here is the bitter pill: as an admin of the TNRA page I can no longer control what users see – this is now managed by Facebook. THEY now decide is appropriate for each of us to see, based on our friends, our “likes” and our previous browsing choices.

They call this “personalizing” our user experience.

Don’t be fooled! In reality they are CONTROLLING our user experience, under the cover of tailoring our view to a vacuous commercial construct of “personal preference”.

Hyper “personalization”, which facebook is forcing on us, is anathema to the very essence of community, which is about shared experience. It is more in keeping with modern consumer marketing practices, which use all kinds of psychologically manipulative tactics to get people to become attached to a BRAND.

Indeed, personalization is a great way of DESTROYING communities because it forces everyone into a scenario where all interactions are mediated by “Nanny Facebook”, who “personalizes” what we see based on an involuntary algorithm which determines what is best for each of us.

Folks, it is time to LEAVE Facebook!